Strong Offer, But the Sense of Urgency Could Be Presented More Effectively Yet the line, “Simply print this email and bring to Frox,” doesn’t stand out at all and just blends in with the rest of the email copy. To redeem the gift certificate, recipients must print the email and take it into the store. The $15 offer does “pop,” as it’s positioned in the center of the email and in red print. A more effective headline, for example, would include the $15 gift certificate offer. In this email, the message begins with a headline that mimics the subject line, but it doesn’t tell recipients what’s in it for them or grab their attention. The eye path of an email should effectively lead a recipient’s attention to the call to action. As a result, the information about the $15 gift certificate is located so far below the fold in the preview pane that recipients must scroll down to see it. Plus, the images take up too much “real estate” in the preview pane.
#EMAIL FAUX PAS DOWNLOAD#
No alternative text was used in the images to entice recipients to download them. The preview pane without images for this email is weak, as well.
In this case, if the recipient had known from the subject line that there was a gift certificate included, she would have opened the email. This email had been sent in early December - an especially important time for senders to find ways to cut through the holiday inbox clutter with subject lines that drive opens. A friend (and fellow Frox shopper) asked the recipient if she had gotten a $15 Frox gift certificate, which prompted a search of the trash folder to retrieve the email. In fact, this recipient had deleted the email before even opening it. Although the subject line expresses a nice sentiment, it provides no incentive for recipients to open the email. “We couldn’t do it without you!!!” That was the subject line of this promotional email sent to a Frox customer who had signed up during a store visit to receive emails. Subject Line and Preview Pane Don’t Incentivize Recipients Shopping at Frox is described as a unique experience - a sort of “retail therapy” - with customers leaving the store feeling better than when they came in. According to the store’s website, Frox’s goal is to help women find the right clothes for their unique shapes, to look and feel good in every setting. Work to weekend outfits, mix and match separates, and easy fit are Frox’s specialties. More than four in 10 Brits say they are unable to cope with the number of work emails they receive, with 30 percent are unable to sleep at night because of worries about the contents of their inbox.Frox is a “fun and funky” clothing and accessories boutique with locations in Perkasie and Ambler, PA.
The study also revealed that it’s not just the content of work emails that causes problems, but the sheer volume too, with the average Brit having 651 emails in their inbox. In fact, the study found that 36 percent of office workers have sent angry emails, only to have regretted them once they had calmed down. The study also found that 29 percent of British workers think using smiley faces and emojis in work correspondence is a massive no, and 20 percent hate the use of exclamation marks.Ī quarter think using slang and abbreviations such as OMG should be banned, while 16 percent of office workers think you should avoid sending an email in anger. Getting the name wrong of the person you’re emailing The top ten biggest work email mistakes are: Putting kisses (xx) at the end of work emails Not surprisingly, given the strength of feeling about the subject, only 25 percent of Brits admit to adding kisses at the end of work emails. One in ten admitted they feel very upset if someone who usually sends kisses stops. Yet the omission of a kiss can also cause stress to British workers, according to the data. The study by Pure Commercial Finance also revealed eight percent of British workers feel flattered to have received a kiss-laden missive, a more suspicious one in twenty find it manipulative and a sign that the sender wants something. More than 40% of office workers think ‘xx’ on work correspondence is completely unprofessional. A nationwide study of 1,000 Brits has uncovered a list of the biggest mistakes you can make on work email, with adding a kiss coming out top.
0 kommentar(er)
